Michigan · Entrepreneur · Investor
Entrepreneur. Real estate investor. Founder of Detour. Building bold brands out of Michigan.
About
Travis Hermiz is a Michigan-based entrepreneur, real estate investor, and the founder behind Detour — one of the state's most distinctive cannabis brands. His work spans property acquisitions and development on one side, and consumer brand building on the other, tied together by a simple conviction: the boldest version of an idea is usually the right one.
He started where a lot of Michigan operators start — buying, fixing, and holding real estate, learning how value actually gets created over years rather than quarters. That long-game mindset carried into cannabis, where he set out to build something with a real personality instead of another interchangeable label on a dispensary shelf.
Today his focus is the same across every venture: sharp product, sharper branding, and experiences worth talking about. Culture first, hype second, quality always.
Ventures
Michigan Cannabis · Take the High Road
A Michigan cannabis brand built to take the high road. Bold products, sharp branding, and experiences that make people stop and smile — from Dope Rope edibles to Dope Smokes pre-rolls.
Visit yourdetour.com
Acquisitions · Development · Value-Add
Acquiring, developing, and repositioning properties across Michigan with a value-add, long-term mindset — buildings that earn their keep and neighborhoods that get better for it.
Discuss a dealWhat drives me
Safe ideas get ignored. Every venture starts with a point of view strong enough to be remembered.
Brands win when they belong to people. Culture, community, and voice come before the media buy.
The packaging gets attention; the product earns the second purchase. Quality is the whole strategy.
Real estate taught patience. Compounding beats hype, in buildings and in businesses alike.
Press & recognition
Coverage, interviews, and features on Travis Hermiz and Detour will be collected here.
Publication
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Publication
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Publication
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Contact
For partnerships, press, or opportunities, get in touch with Travis Hermiz.
hello@travishermiz.com